Every creative process begins with allowing the imagination to flow. First feed yourself with any relevant input (insights, sounds, colours, impressions, etc.), make it yours and take off. Travel far, explore the universe surrounding a product, feel the culture behind it, become a child again, get lost, be disruptive and then come back. It’s all about getting a vision related to the subject. When this vision is crystallized, then go find the BIG IDEA, the one which will make your proposal lovable.
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