Building a brand or platform is like spinning a web, starting with a proposal, involving the stakeholders and ultimately reaching the target audience. The art of connecting relies on a strong vision and a reciprocity-based state of mind along the whole process, in order to create a collective dynamic; sometimes with contacts or partnerships you wouldn’t expect.
What’s in the name? “Rethinking The Box” means that we stimulate synergy with other boxes, and bring unlikely worlds together. We initiate platforms or use existing ones to ensure that we find partners or sponsors that truly fit your purpose. It’s all about co-creation, joint promotion and gathering the necessary influential people and organisations. It may concern a brand, a theme (I love Crisis), a cross-cultural project (Kaani), an alumni platform (Grandes Ecoles network in The Netherlands) or affiliate brand (DJ Sjeazy Pearl). Whichever the case, it’s all about understanding and feeling the context you work with.
Copyright 2014 Rethinkingthebox